Modern companies are wondering: email marketing vs printing brochures which marketing method is better? Today you have a large selection of advertising platforms. However, first, you need to decide which strategy will bring you the most audience and feedback. Only then can you prefer online mailings or contact a San Francisco printer offering printing and direct marketing solutions.
Print Marketing
Print marketing remains relevant today. Printing advertising is brochures, banners, announcements in newspapers and magazines. People who are not involved in digital technologies prefer print marketing. In general, it has more trust in the audience.
Print Marketing Pros:
Print marketing began to be considered an outdated method. Especially when digital technology appeared. However, it cannot be replaced as it turned out. That is why it remains relevant and has its advantages.
1. Continues to Evolve
Marketing printing services take on a more modern look with the help of a 3D image or augmented reality. Printing methods were also introduced. That’s why print advertising is a powerful weapon for your business. Of course, if you know how to use it.
2. Builds Meaningful Connections
You create a connection between you and the audience. This is due to tactile contact. People are used to trusting print ads which are considered to be a proven method. Also, people can see the ad several times because the magazines are not thrown out in a hurry.
3. Good for our Brains
Print advertising better holds a person’s attention. It also motivates a person to action. Research says that people recognize a brand better in print ads than in digital mailings. This is due to the better concentration of the brain on the printed paper.
4. More Effective On the Ground
Print advertising can reach a specific audience. That is, you can place it in special places that are related to your advertising. Print marketing ideas can be institutions or magazines with relevant topics or just a place where your audience is.
Digital Marketing
Digital marketing is advertising that is placed on sites, search engines, email, and accounts. Such advertising seeks its target audience according to its requests. This is done through SEO analysis. Digital advertising can be submitted in various forms. For example, advertising can be in the form of a game.
Digital Marketing Pros:
1.Wider Reach
With digital marketing, you can reach an audience around the world. What’s more, you can customize your ads for different nations or categories.
2. Cost-effective
Digital advertising is cheaper. You can reach a larger target audience for less amount of money. Despite the great competition, digital advertising remains profitable. So you can calculate how much to spend on printing for marketing and decide what is more profitable.
How To Effectively Combine Print With Digital
Complement the two types of marketing with each other. Add augmented reality to print ads and QR codes. This will be a step between ads. Also, add information about your website or social network to print ads. This will boost online sales.